"Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all," the company said in its announcement.
The brand also said popular menu items like "farm fresh scrambled eggs and buttermilk biscuits" even served as inspiration behind the "hues of a refreshed color palette."
The new logo was revealed as part of the company's "All the More" campaign that also includes new menu offerings and a collaboration with country music singer Jordan Davis, who starred in a new commercial for the company.
The company is also offering customers in the U.S. a complimentary Classic Side with any purchase on Aug. 23 and 24 at its nearly 660 locations nationwide.
"We believe in the goodness of country hospitality, a spirit that has always defined us," Cracker Barrel chief marketing officer Sarah Moore said. "Our story hasn’t changed. Our values haven’t changed. With 'All the More,' we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall read more....
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